WHAT WE DO ?
Our job is to make your job easier. We identify causes, conduct surveys and design campaigns that help you win.
WHO WE ARE
Matrix Intelligence is all about Actionable Information and How to Use it. In our humble opinion, political campaigns are fundamentally about TRUST. No matter the situation, a winning campaign and message need to present the trust contrast convincingly. MI uncovers and documents the patterns and narrative to fully establish the winning contrast. In short, MI is an integrated strategy and political consultancy working to democratize the Indian electoral process. We possess a deep understanding of the unique issues and philosophies that shape India's political landscape. Our work is based on the ground research, backed by data and implemented at block, state and national levels. While we are passionate about many things, what we value the most is our ability to be our clients’ most trusted aid. We cultivate meaningful, authentic people-centric campaigns and help our clients navigate the difficult terrains of the election.
What Sets MI Apart?
We are data driven
With decades of experience, we translate data insights into clear implications for our clients and find innovative ways to measure, target, and persuade distinct audiences.
We are politically-attuned
We operate at the intersection of business and politics. Our skill and fluency in both these inter-connected worlds gives clients who partner with us an edge.
We are results-oriented
Going for the win is in our DNA. Driven by our experience on political campaigns and crisis assignments, we measure success in real-world outcomes.
OUR CULTURE
We are dedicated to fostering a diverse, equitable, and inclusive environment where professionals thrive. We are distinguished by our depth of talent and diversity. Our people are team players, straight shooters, and problem solvers. We bring passion, energy, and drive to everything we do. We love a challenge, and we love to win. At every level, we are deeply committed to promoting cultural competency and diversity in thought as well as make-up, and we respect and appreciate each employee’s unique identity – this ethos has been given the highest degree of priority as an internal focus across the firm. Through our work on numerous issues and causes of social significance, we remain close to what matters, energizing our efforts to promote what each one of our employees brings to the table. Adherence to our closely held firm values ensures that we are dedicated to self-improvement in every way, including always achieving new levels of excellence in our work and professional environment.
Services Provided by MI
Survey Research
Data driven messages resonate. We test the effectiveness of your message with innovative methodologies, unique approaches to survey construction, and rigorous analysis, delivering actionable recommendations to connect and resonate with target audiences.
Social Media Amplification
Access to a wider array of audience views. We work with you to identify topic areas you want to focus on and, using proprietary sophisticated social listening tools, we analyze how your current social media presence (content, followers, and engagement) aligns with that objective. Armed with that information, we make recommendations to calibrate and amplify your presence online.
Stakeholder mapping
Who you know makes all the difference. We identify the linchpins and key influencers you should establish relationships with — and we reveal the network of connections that will facilitate introduction. Our team provides the background information, tools, and strategies to engage and begin conversations.
Governance and Policy: Analysis & Enhancement
Successful initiatives are contextually aware. We conduct comprehensive reviews of media coverage as well as state, and local policy landscapes that frame and impact your issues. We examine audience and stakeholder sentiment, look at opportunities and threats, and help to uncover the whitespace. This analysis allows us to design and communicate initiatives that bolster your reputation, build goodwill among your audiences, and encourage policy decisions aligned with your interests.
Building Strategic Communication
Frame of reference shapes perception and behaviour. We engage directly with your audience or community in small group settings – actively listening for the sentiments, emotions, and tonality that influence how they receive and interpret information. We listen to the specific words and phrases people use in these conversations to inform strategic communication that will resonate.
In-depth Analysis and Actionables
Compelling insights live beneath the surface. We uncover the language, framing, assumptions, concerns, and biases that drive engagement and action. In-depth, one-on-one interviews with key internal and external audiences equip us to understand the context and dive deep into underlying perceptions.
OUR CAMPAIGNS
Har Ghar Laxmi Campaign
Har Ghar Laxmi campaign promised all women of Himachal Pradesh who were between the ages of 18 to 60, a monthly expense allowance of Rs.1500 in their accounts. Himachal Pradesh's geography is characterized by harsh climates and even harsher terrain. Women, who are the sole caregivers for their homes face unique challenges in managing their kitchens, farms, and animals. Considering inflation and consequentially the skyrocketing prices of household and kitchen items, Congress promised to assist women by providing them with Rs.1500 per month.
Sarkari Job Guarantee
Sarkari Job Guarantee campaign was launched with the motive of giving 1 lakh government jobs, 5 lakh employment opportunities and a start up fund of 680 crore. SJG forms were distributed across 68 constituencies of Himachal Pradesh and 5 lakh youth were registered in this campaign.
Booth Campaign
Booth Level was initiated with the Slogan “Mera Booth Hai Taiyyar, Himachal Me Congress Sarkar”. Each booth worker from every assembly constituency was engaged with National Leaders like Bhupesh Baghel through video conferencing. This campaign aimed at explaining the nitty gritties of booth level management.
Come with Us To
Communicate strategically bassed on sound qualitative and quantitative research.
Articulate your Brand through Visual Impact and stories that stick
Scenario plan for reputational risk and resolve urgent crises when they arise
Establish executive influence, deliver thought leadership, and stand out from the field
Breathe life and purpose into your corporate values
Launch internal initiatives that align and inspire employees